Our Method
True scientists and creatives by training, we guide our clients through our original community strategy framework based on design thinking fundamentals. Through an iterative process, we learn and shape the behavior of your community to best align with your mission and vision. With our extensive expertise in industry trends, tech solutions, and community building principles, we’ll perfectly position you to achieve and surpass your core objectives within an ideal timeline.
Design
We build a strong foundation with a cohesive mission, branding, messaging, founder narrative, and value system. Leveraging market research, global trends, competition analysis, and consumer personas, we create a community-based solution for your audience that fills a unique gap. We facilitate the creative process. Rather than think outside the box we ask, “Why must it be a box?”
Test
Whether your community strategy shows up in branding, content, events, online platforms, or a combination – let’s get it out there! Communities are thriving ecosystems that we can’t study in a petri dish. So we fail forward. We keep testing to find the most effective ways to attract, retain, and grow your ideal audience. A community’s origins set its course so we prioritize getting it right from the start.
Iterate
After extensive testing, we isolate variables to optimize community growth and evolution. We now have a minimum viable community – how can we get it closer to maximum? How can we make it yours? We sprinkle special touches. We collect feedback. We continue to build a community that represents your brand and you as its leader(s) – one that your audience is proud to build, embody, and grow.
Upgrade
It’s time to graduate – bittersweet for us, too! Since we’ve been documenting processes the entire time, we hand you off with a roadmap that sets you up for future stages of growth. If needed, we help you hire a community team. We train your staff using Catalyst frameworks to continue the incredible work we’ve done together long after we’re gone. We congratulate you on building a fantastic community!
Recommended By
Dreamers & Doers is a curated private collective of extraordinary entrepreneurial women. We help design and execute remarkable events for their members both in NYC and virtually. We strategize and build community initiatives & partnerships to make membership — in one word — dreamy.
Leading their branding and business development strategy through a community lens, we've helped Fempower craft a concise message and ongoing community strategy. During our work together, they were selected to appear on Good Morning America with Girlboss CEO Sophia Amoruso and awarded a Girlboss grant.
We guided Inflection's messaging, mission, narrative, and public relations strategy to better reach its target audience. We helped their inaugural SXSW event (co-produced with Microsoft) stand out to their audience of budding entrepreneurs, empowering them to seek success on their own terms.
